This pop-up mailer was included in a batch of documents I purchased from Art Mallet, or artfromny, as he’s known on the forums. Bally Midway had a good advertisement system in place, sending post cards to customers on their mailing list whenever a new game was released, amongst other things. This card is for the new release of Mappy, a whimsical game with a trampoline bouncing mouse in a house of burglar cats, fun stuff. The card is in great shape, with vibrant colors and a cute little three dimensional effect. A nice piece of arcade history, enjoy.

Tags: Arcade documentation, Bally Midway, Mappy

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