“Enviro-Graphics, an exciting new concept for the amusement industry. An Enviro-Graphics kit includes all the decorative treatment, signage, and support material required for your arcade, game room or game location. These products are designed and produced by the premier game art company in America – Willis Industries.” A bold statement from a company that the classic arcade collecting community tends to frown upon. But take a look at the brochure and you might think twice.

I had never heard of Enviro-graphics, or known about artwork packages that operators could use to decorate their arcade. I was too busy finding my next quarter for that new game, or waiting for the 6 tokens for $1 special at Aladdin’s Castle, who paid attention to the décor? I suppose I do recall the way many of the arcades looked back in the day and the atmosphere did contribute to the overall memory. So perhaps Willis had a good idea. Token signs, out of order signs, score boards, event schedules, specials, rules…all things the operator needed to communicate with his customers. The random space scene posters remind me more of the stuff some stoner would put on his walls to light with black lights and listen to purple haze. Probably not the best idea for a family oriented venue. The brochure states that the posters were directly screened onto 1/8″ thick foam board, which is probably why so few (if any) survive today.

One thing I noticed is the apparent change in relationship between Willis and Wico around the time this stuff was being produced. If you recall my post about the partnership they shared, apparently it didn’t last or just wasn’t working out. Whatever the reasons, the brochure above is a lot different from the unopened one you see below. Dated September 10, 1982 it has the Wico name and distributor information prominently displayed. A few additional pieces of artwork can also be seen on the back. The almost identical brochure above has all traces of the Wico name removed and “Now operators can buy direct from Willis”. Interesting move and even before the industry crash really took hold. If you can shed any light on this relationship or if you have a Willis Enviro-Graphics poster you’d like to sell, let me know.

Well, perhaps not exactly NOS as I just pulled it from the game I’ve been working on. I figured that since I spent the time to clean it up I might as well take a few pictures and add it to the archive for future reference. Hopefully it won’t be hanging around too long as the Tapper will be hitting the auction block once it is up and running.

This marquee is reverse screened on glass and in great shape overall, with none of the typical flaking frequently seen when artwork is printed on glass. It was a little difficult to photo graph and even harder to scan. The reflective quality of the glass was creating some weird shadows during the scanning process making the scans worthless. Anyway, a nice marquee for a great game.

I’ve added another Willis overlay to the growing archive, this time the 4 player version of Atari Football. A big thanks to Jeff of rotheblog for this one. Now Atari is famous among the collecting community for fabulous cabinet artwork and the Atari Football cocktail cabinets were no exception. I had a chance to see and play a HUO example at a party not so long ago and it was amazing.

The artwork and color scheme on that game exude 70’s funk and I love it. The cp artwork was originally screened right onto the metal panels, just like on Asteroids and Missile Command. Unfortunately that means when it wears off, its gone forever. So besides being a replacement overlay and not a metal panel, the Willis piece just doesn’t fit well with the Atari cabinet artwork. Sure, the big “football” and a bunch of football players make it obvious what game its for, but so boring. Still has all the earmarks of a quality Willis piece and makes a nice addition.

I purchased this one from a fellow collector along with a handful of other Willis overlays. I’ve seen it in pictures on other sites but have never had a chance to examine it closely. It is supposedly for crystal castles by Atari and I have no reason to doubt that. One thing is certain though, it isn’t a Willis product.

Besides lacking all of the usual clues that identify a Willis overlay (can you name them all yet?), it is one flimsy piece of art. Cheaply made and probably one of the thinnest overlays I have in the archive. (more…)

Willis made a few different overlays for Atari games, the Asteroids cocktail table being one of them. This overlay has very simple styling, partly taken from the very understated original control panel overlay. The artist added some color and shapes to create an overlay that works well with the cocktail table, in my opinion.

Now I’m not saying that it’s super fantastic or anything, it just works well and looks better than the original in this case. Quality materials, die-cut button holes, part numbers and copyright info all in place. Another piece for the archive.

Here we have the famous, or infamous, Willis Donkey Kong cpo. I think this one went a long way towards creating the bad reputation Willis developed with arcade collectors and its easy to see why.

The original control panel overlay was reverse printed on a thick piece of plexi which made it quite durable but prone to scratching or graffiti. The reproduction was made in the same way Willis made all their products, reverse printed on lexan material with 3M adhesive. (more…)

I’ll be polite and call this one interesting. Someone decided to bootleg a moon patrol control panel overlay, using the reverse screen process, 3M adhesive and die cuts for the buttons and joystick. Unfortunately they neglected the most important part, the artwork.

I’m not sure why so much effort was put into this bootleg, perhaps it was for one of the foreign made knock-off pcb kits that were so popular with some operators. Maybe it was just for a local group of operators that had a half dozen or more Williams Moon Patrols needing fresh overlays. (more…)

This NOS overlay came with the batch of donated artwork from a fellow collector, check out the original post if you missed it. At first I wasn’t sure what game this cpo was for as I couldn’t find any information about Video Ware, Inc., at the usual sources. I posted a few online inquiries and quickly had an answer.

The control panel overlay is for Champion Boxing by Video Ware, Inc., licensed by Sega. This game was released in 1983 by Sega, likely in kit form only for conversions. I don’t recall seeing the game on location and considering that Nintendo’s Punch Out was released less than a year later, I imagine Champion Boxing did poorly. (more…)

Another collector tipped me off about a Willis Elevator Action overlay for sale at the Eldorado Games website. I bought it because I had never seen the Willis version before, only the bootleg Spy Agent version. Well, I still haven’t seen one because this overlay is a bootleg.

How do I know? There are lots of reasons, the first one is that Willis never copied existing work. (more…)

Not the most exciting piece, but even boring control panel overlays have a place in arcade history. If you hung out at the arcade back in the late 80’s or early 90’s, you probably saw more than your fair share of generic control panel overlays.

This one is a standard space theme overlay, meant to be used with any number of space conversion kits or simply as a cheaper alternative to the pricey OEM* replacement parts. (more…)