At first glance I thought this CPO was a Willis piece. It has an identifying part number listed in the lower right corner, a common characteristic of Willis overlays. The cpo has die-cuts and appears to be manufactured with a quality screen printing process. However, there is no Willis logo anywhere to be found, and the paper backing and adhesive isn’t by 3M. The part number sure does resemble other Willis part number formats, odd.
So I did some digging through my archives to figure this out. I re-read my 2009 post about The Wico Willis partnership. If you check out the catalog pages in the old post you’ll see another centipede overlay clearly listed, and it has the exact same part number. Well, minus the “00” at the end, but otherwise identical. So the same part number exists for two pieces of artwork, but why? Here are a couple examples I have of the overlay from the Wico Willis catalog. Some genius decided it was a good idea to trim off the top and bottom, so its impossible to read any identifying marks, but you get the idea. So what’s the scoop on these?
My guess is that sometime after the Wico Willis partnership dissolved, Wico decided to make their own control panel overlays (or maybe they had made them previously, I just don’t know). Wico would have used their own printing company, possibly a vendor they had been working with for awhile and that company just didn’t use 3M paper products. They whipped up their own artwork and just kept the catalog part number on the front. I mean if you’ve already sent out a couple thousand product catalogs with the numbers listed, why change them? Just replace the product with your own and keep selling. Seems reasonable to me.
If you know anything about the relationship between Wico and Willis, or any information about either company, I’d love to learn more. This piece of arcade artwork gets added to the growing archive. Game on!